This book has been causing a bit of a stir in policy circles in the UK – ‘The Spirit Level’ is not another diatribe for or against God, as the name might suggest, but a book about equality. The main message is fairly simple – affluent societies tend to suffer social ills like mental health problems, drug use, physical […]
‘Made to Stick’ – how to make your key messages memorable
This book looks at what makes ideas “stick” – why some ideas spread easily whilst others don’t. Being able to communicate effectively has become increasingly important for public managers in democratic states. “A medium-sized ‘butter’ popcorn at a typical neighborhood movie theatre contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fries lunch, and […]
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