As the 2017 General Election candidates – many of whom are standing for this first time – intensify their campaigns for election, Rosalynd Southern and Kingsley Purdam explain the importance of effective communication with the electorate for building political support. Communication skills and an ability to connect with the electorate are key attributes for politicians […]
Engaging with the electorate
Politicians seeking election this May need to communicate effectively with potential voters. Rosalynd Southern and Kingsley Purdam explain that – judging by the last General Election – many of them could do better. Good communication skills and an ability to connect with the electorate are key attributes for MPs. But in the UK MPs undertake […]