The influential new book “Nudge” (Thaler and Sunstein 2008) comes from the emerging field of behavioral economics, which investigates the non-rational ways in which people make decisions. Its policy implications are radical – it advocates what the authors call “libertarian paternalism”. This paradoxical prescription is based on the idea of ‘choice architecture’ – the notion that the […]
Nudge
By Colin Talbot Filed Under: Whitehall Watch Posted: