A new book has been causing a bit of a stir in policy circles in the UK – ‘The Spirit Level’ is not another diatribe for or against God, as the name might suggest, but a book about equality.
The Art of Public Strategy – Geoff Mulgan
Geoff Mulgan’s new book on ‘The Art of Public Strategy’ is an riveting read, fizzing with insights and ideas. Mulgan played a big role in the Blair government, as a policy adviser and Head of the Prime Minister’s Strategy Unit. He also has a strong history as a think-tanker and author, so his writing is […]
‘Made to Stick’ – how to make your key messages memorable
This book looks at what makes ideas “stick” – why some ideas spread easily whilst others don’t. Being able to communicate effectively has become increasingly important for public managers in democratic states. “A medium-sized ‘butter’ popcorn at a typical neighborhood movie theatre contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fries […]
NUDGE – influential book points to new policy directions?
The influential new book “Nudge” (Thaler and Sunstein 2008) comes from the emerging field of behavioral economics, which investigates the non-rational ways in which people make decisions.