‘Prevention’ continues to grow as a focus of public health policy, seeking to enhance general well-being across a population and to avoid the potential future costs of treatment for avoidable conditions. Here, Chris Keyworth discusses one of the NHS’ flagship prevention initiatives, ‘Making Every Contact Count’. Making Every Contact Count has been designed to form […]
Just Because I Can Doesn’t Mean I Will: Behavioural science and translating professional change into practice
All innovation in health and social care has the same final common pathway: health and social care professionals doing something new or different. There are numerous theories of behaviour and behaviour change, so people who are trying to innovate can find it confusing and difficult to meaningfully draw on behavioural science. Here, Drs Jo Hart, […]