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‘Made to Stick’ – how to make your key messages memorable

This book looks at what makes ideas “stick” – why some ideas spread easily whilst others don’t. Being able to communicate effectively has become increasingly important for public managers in democratic states. “A medium-sized ‘butter’ popcorn at a typical neighborhood movie theatre contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fries [...]
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